State Issues Apology for Controversial Highway Safety Campaign

by Staff Blogger | July 20th, 2015

Look at the news any day of the week in Tennessee and you’ll likely find a story about drunk driving accidents. This serious public safety concern has prompted officials to create campaigns against drunk driving. However, the attorneys at Ponce Law explain that the most recent campaign is facing criticism.

An article from FOX News stated that last weekend; coasters and other media were handed out in bars and restaurants in Nashville as part of the “100 Days of Summer Heat Booze It and Lose It” campaign. Typically this sort of promotion would be applauded, but the slogans on these items were offensive to many.

One coaster discussed buying drinks for a “marginally good-looking girl” just to find out she is “chatty” and “clingy.” Still another carried the phrase, “After a few drinks the girls look hotter”

The campaign caused a major public backlash on social media, which prompted state officials to issue an apology for the campaign. The Governor’s Highway Safety Office released a statement saying it was never the organization’s intention to offend or insult women.

At Ponce Law, we believe public safety campaigns are beneficial when they send a positive message to everyone, and we hope more effective campaigns result from this incident. Our Nashville personal injury lawyers remind Tennesseans that driving under the influence is a deadly risk that can easily be avoided. Arrange for a safe ride home if you’ve been drinking.